Simply offering your software for sale on a website isn’t enough to generate sales. You need to reach the right audience, those who are genuinely interested in the software you offer, and make them want to buy it.

Large online sales platforms tend to focus on marketing mass-market software to as many customers as possible, which doesn’t necessarily correspond to an author’s needs. These platforms offer only limited support in terms of targeted software promotion. What’s more, they make it difficult to build customer loyalty and offer complementary services.

The commercial strategies of the major market players only partially meet the expectations of independent authors wishing to sell their software online.